Skip to Content

pjK2matlgbmFOoZDTzVB--4--gjdfjPutting into practice all that analog electronic stuff back in college.

Going Independent: How the Merlin Network Can Help You Compete with Major Labels

Going Independent: How the Merlin Network Can Help You Compete with Major Labels

The term "independent" can be quite confusing in the music industry, as many people tend to associate it solely with artists. Actually it can refer to a variety of entities, including labels, distributors, and artists. Many people also tend to assume that independent artists are those who create music on their own, without the backing of a record label. However, being independent actually means something more specific - it refers to the fact that an artist, distributor, or label has no affiliation with major labels such as Sony, Warner, or Universal. In order to go independent, a platform known as the Merlin Network is necessary.

This distinction is important because being independent can offer a number of advantages. For example, independent artists may have more creative control over their work, as they are not beholden to the demands of a major label. Additionally, independent labels and distributors can often offer more personalized attention to their clients, since they are not dealing with the massive scale of a major label.

However, going independent also presents a number of challenges. Without the backing of a major label, artists and labels may struggle to gain exposure and reach new audiences. That's where the Merlin Network comes in.

Merlin is a digital rights agency that helps independent labels and distributors to gain access to a wider range of digital services and platforms. By working with Merlin, independent entities can access the same distribution and marketing tools that major labels use, allowing them to compete on a more level playing field. This can be particularly valuable for smaller labels and artists who might not have the resources to develop their own marketing and distribution networks.

In conclusion, being independent in the music industry means having no affiliation with major labels like Sony, Warner, or Universal. While this can offer a number of advantages in terms of creative control and personalized attention, it can also present challenges in terms of exposure and access to digital services. However, by working with the Merlin Network, independent entities can gain access to the same tools and resources as major labels, allowing them to compete more effectively in the ever-changing music industry.